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A Beginner's Guide to Chatbot Marketing

Course Overview

A chatbot is a computer program that can automate certain tasks, typically by chatting with a user through a conversational interface. The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalise responses, and improve interactions over time.

An increasing number of companies are finding chatbots to be an effective solution to increase engagement and conversion rates. Research from Forrester showed that 5% of companies worldwide said they were using chatbots regularly in 2016, 20% were piloting them, and 32% were planning to use or test them in 2017. As more brands join the race, businesses are in desperate need of a framework around doing bots the right way. With this online course, learn how to leverage and incorporate chatbot into your marketing mix so that relevant contents can be delivered in the shortest amount of time, creating an entirely new layer of digital experience for your customers.

What's included?

  • 7 Chapters
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF

Learning Outcomes

You will learn how to make a business case for chatbot marketing, identify automation opportunities in the value chain, and generate synergy across your marketing mix. This course covers mapping chatbots to the customer journey, capturing non-transactional data for analytics, and aligning marketing and sales to maximize revenue. Finally, you will survey the landscape of chatbot solutions and develop a performance measurement dashboard.
AI & Chatbot Expert

William Wee

William has more than 10 years of international business experience, spanning across the public service and private sectors. He is the Reginal Business Director of KeyReply, an AI company that builds enterprise-level virtual assistant and chatbot solutions.
His expertise is on implementing digital transformation solutions in both the large company space as well as in startups. Within the digital marketing space, William had led many successful data-driven marketing campaigns as the head of the transport business at NTUC Link, the largest loyalty program in Singapore. He holds an MBA with Manchester Business School as well as a Mechanical Engineering (Design) degree with Nanyang Technological University.

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