Essential Skills for Digital Marketing

This course provides a comprehensive roadmap tailored to financial professionals, focusing on practical applications of digital marketing across B2B and B2C financial contexts. Participants will learn how to craft mobile-optimized campaigns, create compliant and compelling content, and apply data analytics to improve conversions, whether promoting savings plans, onboarding clients to wealth advisory services, or encouraging app engagement.
Format

Classroom facilitated training 

Level

Beginners

Duration

2 Days
13 hours

Price

$1,280

Why should I take this course?

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In today’s fast-evolving financial services landscape, digital marketing is no longer optional — it’s a business imperative. As consumers grow more discerning and digitally savvy, financial institutions must leverage data-driven and client-centric digital strategies to maintain trust, drive engagement, and improve product uptake across banking, insurance, and investment offerings.

Meet the instructor

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Jeremiah Lim

Singapore-based UI/ UX and Digital Marketing Practitioner

Jeremiah Lim is a Singapore-based UI/UX and Digital Marketing practitioner. He is the founder of UNGRUMP.CO and has uniquely applied his knowledge in UI/UX to not only web design, but also business operations to improve workflows, and product innovation, create dining experiences and much more. He is experienced in UX design, UX research, design strategy, prototyping, and UI designing. Key clients include Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, Workwell.SG and many more clients across Southeast Asia and North America. Jeremiah believes in UX as a problem-solving method that can be applied to any industry, and he hopes to see more firms investing in it to improve the quality of their products, and in turn improving in the quality of lives around the world.