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Social Media Marketing

Course Overview

Every business today face stiff competition not only from fellow competitors but also from more informed customers. To emerge as the cream of the crop, there is a need to connect with all customers through an exclusive social network and influence. Effective Social Media strategies will position any company to be the most personable and premium brand in their respective marketplace.

This tailor-made course will lay the foundation you need to know in appreciating the value of social media in your business, how to create interesting content, manage different online conversations and grow your network to build exclusivity.

What's included?

  • 11 Chapters
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF

Learning Outcomes

By the end of this course, you will learn how to leverage social media platforms to strengthen your overall business strategy and expand your professional reach. This course covers practical techniques for identifying key platform differences, creating engaging content, and managing diverse online conversations and comments effectively. Finally, you will discover actionable methods to grow your network, build long-term influence, and drive measurable value for your brand across digital channels.

Andrew Chow

Andrew has spoken in over 15 countries in a span of 5 years and has addressed more than 20,000 people on digital marketing, personal branding, enneagram, public relations, and branding. His 30-year career has seen him work with an array of clients including AXA Insurance, Singtel, Sony Pictures, M1, and Starhub.

While he is a successful entrepreneur and speaker based in Singapore, he is also the best-selling author of a highly popular series of books: Social Media 24/7, Public Relations 24/7 and Personal Branding 24/7. Andrew has had more than 300 interviews and features published about him and his business by both local and regional media.

Andrew was listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. Additionally, he won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Before he served as the President of the Asia Professional Speakers – Singapore (APSS), he also won the coveted Spirit of Service Award from the Industry.

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